01 · Listen
Gather history, goals, constraints and signals without rushing to conclusions.
RelaunchLab
Method
An adaptive sequence that makes facts, assumptions and decision criteria explicit.
An independent lab: observe precisely, build deliberately and communicate clearly.
In brief
The method organises work around a concrete question and produces the most useful form for answering it.
Five movements
Clarity becomes action.
02 · Diagnose
Find the problem that explains the most friction and separate facts from assumptions.
03 · Choose
Define the audience, promise, priorities and boundaries.
04 · Build
Create the product, flow or experiment proportionate to the question.
05 · Learn
Read the evidence and decide what to strengthen, change or leave behind.
Outputs
Artefacts that help people decide.
A problem map, value proposition, prototype, specification or working product: the output depends on the decision at hand.
Decision log
Make reasons, ownership and review points visible.
Assumption map
Separate what is known from what still needs proof.
Observable test
Turn a debate into evidence that can be used.
RelaunchLabThe method does not remove uncertainty. It makes uncertainty clear enough to choose.